DoroTelephones and security services for seniors

Tanned man with beard in a studio. Play video.

For years, Doro has worked to ease the challenges of aging and encourage independence for seniors. As market leaders in telephones and security services based on smartphones and smart technology, they serve both active seniors and those in need of a little extra help.

The work we create

Art DirectionCopywritingDigital performanceFilm productionPhotographyStrategyUser Experience

Woman with silver gray hair, shirt and a black skirt in a studio, big window in background.
Print poster with a tanned man with a beard.

New, younger audience

With the Doro 8080, the company has turned towards a younger audience: the over 60s. KANs assignment was to come up with a strategy and creative concept and then produce a launch campaign. Since today’s 60-year-olds are of a different, tech-savvy breed than those of yesteryear, we wanted to portray them in a way that is both fair and cool – something uncommon in today’s media.

 

A new and exciting challenge for Doro
Mobile phone showing Doro's site.

A ‘welcome new site’ for consumers

Doro’s consumer site needed a revamp to achieve a better balance between brand, offer and e-shopping flow. To reach both the heart and the head, we worked on tone and copy that communicate in a warm and welcoming way. We also worked on the site structure and design, optimising it for use by seniors.

 

Curious to know more? Contact me.

Lars Gustafsson, Account Manager. Portrait.
Lars Gustafsson
Account Manager