DUXB2B/B2C · Brand Growth - Digital Experience
DUX came to us with the need for a global web platform built for seamless local adaptation. By implementing an enterprise PIM system alongside strategic technical and creative support, we help them ensure global consistency across every touchpoint—from digital to in-store.
The work we create
The Importance of Global Consistency
Thirty-three countries. Twenty languages. One unified platform and tone of voice. Regardless of the channel or market—whether a customer is purchasing a bed in London or an armchair in Taiwan—the brand experience must remain unmistakable. That is the core of DUX’s commitment to global consistency. At the same time, the solution had to allow for local flexibility, respecting the unique cultural nuances and varying product ranges across different markets.
A Single Source of Truth
Delivering a frictionless omnichannel experience demands a robust technical foundation. To achieve this, we implemented an Inriver PIM (Product Information Management) system to centralise and govern all product-related data. With high-resolution imagery, copy, and technical specifications unified in one place, DUX can guarantee that their product information meets the same uncompromising standard of quality across all touchpoints.
Other ways we’ve helped DUX:
- Internal portal streamlining daily workflows for retailers and employees worldwide
- Evolving the web platform and laying the groundwork for a future e-commerce solution
- Full operational ownership of all environments tied to the site
- Ongoing editorial production, including articles and interviews
- Tailored assets for new product rollouts
- Workshop facilitation
DUX was founded in Malmö in 1926 by Efraim Ljung, when he launched his first spring mattress. Four generations later, DUX has become a global brand with 300 stores across 33 countries, expanding beyond beds to sell other types of furniture. For all their products, the focus is always on comfort, durability, quality and innovation.
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