A new and exciting challenge for Doro

Doro is the market leader in telephones and security services especially adapted for seniors. Now they’re breaking new ground by launching a smartphone targeted at a younger audience than usual – the over 60s.

The man from the Doro8080 film. Play video.
Stylish and digital

Compared with just a few decades ago, today’s sexagenarians are youthful and savvy. They have experience using smartphones and are equipped with digital skills. That said, it’s still a stage in life when some signs of age start to appear – so it can be nice to have access to certain helpful functions.

Magazine add with the woman from the Doro8080 film.
Poster with the man in the Doro8080 film.
A clear stance

Doro 8080 is a proudly Scandinavian mobile with a flair for design, and we wanted the campaign to represent this. We also wished to highlight a large target audience who has a lot of buying power, yet is seldom portrayed fairly in media.

A very Nordic communication

The result is the campaign, “Vuxen nog för en Doro?” (“Time for a grown-up phone?”) for print, digital, TV and social media in all the Nordic countries. We also developed material for sales and trade shows, as well as a campaign site.

The woman from the Doro8080 film with the text "Vuxen nog för en Doro?" Play video.

A KAN team from start to finish

Since KAN is a full-service agency, we were able to produce everything in house, resulting in a comprehensive campaign that delivers across all channels.

Curious to know more? Contact me.

Lars Gustafsson, Account Manager. Portrait.
Lars Gustafsson
Account Manager