Nordvalls B2B · Brand Growth
From fragmented communication to a clear identity. With their new profile, Nordvalls Etikett has the breadth and tools to continue building a strong brand. Since launching, the profile has already been seen on both social media and at the hockey rink.
The work we create
While label manufacturer Nordvalls grew through digitalisation, expansion and acquisitions, its branding wasn’t keeping pace. With a limited graphic profile and inconsistent visual communication, there was a clear need for a unified identity that reflected the company’s values. Employees also needed the right tools to communicate consistently.
All elements working in harmony
Because a strong brand identity is built from many parts, we took a comprehensive approach – updating the logo, colour palette and typography, introducing a new graphic element and creating a new company presentation. Nordvalls also received a new tagline.
When colours, typefaces, shape and tone work together consistently, it builds recognition, and recognition builds trust. For Nordvalls, it’s about ensuring that the quality, reliability and innovation they stand for come through just as clearly in an email signature as on a trade fair wall. It’s in those small, everyday moments of communication that a brand is either strengthened or weakened.”
Group, passion and service
Nordvalls’ core values – group, passion and service – reflect a company that strives to be the partner customers turn to. It’s also a modern, technology-driven business with a long history. All of this had to be reflected in the visual language.
Marcus Günter, Art Director at KAN, on the completed graphic profile:
“The brief wasn’t about reinventing anything – it was to give Nordvalls’ identity the flexibility and depth it had lacked. Sharper forms made the logo both human and technical, and more versatile across formats. Complementary light tones made the colour palette more adaptable. The new typography feels modern and warm while remaining legible at small sizes.”
Easy to stick with
When developing the new tagline, Agnes Thunell, Copywriter at KAN, drew on Nordvalls’ values and on what their customers appreciate about the company:
“Easy to stick with is warm and grounded, just like Nordvalls, but also a little playful and confident, which grabs your attention. The fact that it at once captures Nordvalls as a committed and knowledgeable partner, their durable products, and the value they bring to their customers’ brands is a real gift. That’s a lot to talk about.”
Listen and challenge
The response from Nordvalls has been very positive. They appreciate that KAN took a broad approach. “We came in with a slightly smaller brief to start with, but KAN challenged us and saw what we could do to achieve an even stronger result,” says Marketing Coordinator Lina Bodén.
That’s the nature of starting a new collaboration – you don’t know each other yet, and the agency doesn’t know exactly who we are or what we’re after. But KAN were attentive and always came back with great feedback, which means we ended up in a much better place. It’s been such a great process developing the profile!”
The foundation for a strong brand
Nordvalls now has the tools to easily produce consistent material across all channels. With the new identity, they’ve also laid the groundwork to keep building their brand and strengthening their position as the knowledgeable partner you’ll want to stick with.
The graphic profile is already being rolled out across multiple contexts, including at an ice hockey match when Rögle faced Leksand at Ängelholm’s Catena Arena. Nordvalls handed out “hockey powder” (a traditional Swedish liquorice sweet in a round, puck-shaped package) bearing their new logo.
About Nordvalls:
Nordvalls Etikett is Scandinavia’s leading label supplier. With over 100 years’ experience, they produce self-adhesive labels for industries including pharmaceuticals, food, cosmetics and manufacturing. Since 2017, Nordvalls has been part of the Germany-based Possehl Group.
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