BoardeaserMore opportunities to grow
Boardeaser offers an innovative platform for management and boards of directors. The platform includes solutions for reporting, consolidated financial statements, board work and governance.
We have worked together to develop the brand, concepts and marketing strategies that strengthen Boardeaser’s position, competitiveness and business.
The work we create
A need for a framework and a common core
At the start of our collaboration, there were many different ideas, thoughts, needs, challenges, perspectives and approaches at play internally at Boardeaser. Many opportunities, a lot of potential – but without a common strategy, foundation and direction. By gaining insights and through research, we started to create frameworks and a common core – for both brand and marketing.
A strong brand
Change starts from within. That’s why we started the branding work by letting Boardeaser define themselves – together. We used workshops to let Boardeaser create a common vision, find a common voice and define a common purpose. We looked inwards and outwards, and identified important cornerstones and components.
We then started to create a brand platform and new communication guidelines. Boardeaser had not done a rethink like this before. Based on this – and on needs, purpose and goals – we developed a cohesive concept that permeates the entire identity. A helpful and reliable personality, the ambition to constantly evolve and innovate, a feeling of simplicity, possibilities and go-ahead spirit – all this can be experienced in colour, shape and words.
Long-term marketing
In addition to the branding work, we have also worked with (and still do) Boardeaser’s marketing and digital presence. To meet the needs for a stronger digital presence, increased brand awareness, more leads and a more holistic approach to marketing, we have developed long-term strategies to support Boardeaser’s internal and external goals. Using Inbound Marketing, we have created a clear structure and foundation for the company’s marketing activities – and thereby strengthened both marketing and sales.
Among other things, the work has included:
- clearly defined goals and KPIs
- digital strategies
- campaigns that can be reactivated and further developed
- content production and advertising
- a closer cooperation between marketing and sales
Together, we elevate brand and business
With a holistic approach to several areas, we have elevated Boardeaser’s brand and business. The work has, among other things, resulted in stronger positioning, differentiation and visibility. We have created a brand with long-term relevance – with guidelines that enables internal consistency internally and impact externally – and marketing that increases brand awareness and contributes to more customer leads. And also, to more opportunities to grow.
Curious to learn more about Boardeaser? Visit their website here.
Thanks to having access to specialist knowledge and a dedicated team, we have achieved fantastic results and generated new business. The collaboration has inspired us, challenged us to think differently, and helped us achieve our goals.”
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