FyrklövernA natural place in every home
Since 1974, Fyrklövern has been creating glassware, porcelain, and home decor for life’s special moments. Quality products designed for everyday life and festivities, passed down from generation to generation.
The work we create
Renewed brand and new needs
Fyrklövern faced the launch of a completely new brand identity and positioning. However, they needed assistance with how to make it noticeable and distinctive in the market: something that aligned with their new identity while also moving away from the expected.
Communication concept: Never boring!
With that in mind, we developed the communication concept Never boring. A concept that challenges old-fashionedness, etiquette, and outdated formalities and instead focuses on something more important: making every occasion special, enjoyable, and just the way you want it. To never be boring, plain and simple. An approach that clearly sets Fyrklövern apart in the industry.
A decadent celebration on film
Based on the concept, we developed a creative film idea for Fyrklövern’s relaunch. We wanted to give their products a new context, where perfection isn’t crucial – it’s about the feeling and atmosphere. So, we hosted an etiquette-free and stylish party at The Norrmans at the stunning Häckeberga Castle, where Fyrklövern’s beautiful products could live a slightly new, more decadent, life than before.
Campaign strategy
We also provided Fyrklövern with a campaign strategy recommendation on how to reach the right target audiences with their new expression and mantra. The production resulted in films tailored for Fyrklövern’s various channels and a plethora of still images that provided them with content to cover the entire journey, from awareness to conversion.
Curious to know more? Contact me.
Curious to know more? Contact me.
