UgglarpsEasy to cook - good to eat
With brands such as Ugglarps, Dalsjöfors, Skånska Gårdar, Västsvenska Gårdar and Smålandskött, KLS Ugglarps is one of Sweden’s leading food companies. Together, we developed a brand strategy, logo design, packaging design, new websites and a marketing strategy for digital channels.
The work we create
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Brand strategy
KLS Ugglarps has two national brands and three regional brands. In order to come up with and then activate the right designs, we needed a distinct definition for each respective brand. Together, we developed a clear overall strategy to define each brand’s personality, purpose, strengths, core values and individuality.
Logo design
Classic brand Ugglarps needed a revitalisation, with a design that communicates an inclusive and popular brand. Together, we produced a logo for Ugglarps and revamped the graphics for their four other logotypes.
New vegetarian line
With their new vegetarian line, Ugglarps is breaking completely new ground and becoming a much more comprehensive food brand. KAN participated in the development of everything from logotype to packaging design and a national launch.
New packaging design
We developed completely new packaging designs for all Ugglarps products, each in keeping with the brand’s relaunch as a popular food brand with a focus on everyday food for all.
New websites
As part of our brand strategy and redesign, we developed new websites for all five brands.
Curious to learn more? Contact me.
