ForSeaSame line, new name – and now even greener

Hero image ForSea with their site on a mobile, sea in the background.

Each year ForSea transports thousands of people over the sound between Helsingborg and Helsingör. For many in Helsingborg, it’s a pleasure to cruise back and forth without even going ashore in Denmark. In combination with launching a new name and brand, ForSea also began a digital voyage focussing on a user-friendly site and engaging content.

The work we create

AnalysisArt DirectionContentCopywritingTech developmentUX

Sketches of processes and design modules.
Laptop with ForSea's site, a ferry on the sea in the background .

A cross-disciplinary collaboration

Building a strong digital environment involved almost all disciplines at our agency. UX designers, art directors, developers, content managers and analysts – all worked together to create an easily navigated site that drives conversions.

We had a smooth and effective collaboration both internally and together with ForSea, which resulted in good synergy. We also have all competencies under the same roof. This combination enabled us to quickly pick up speed in the project.”

Louise Kjeldsen, Project Manager at KAN.

Louise Kjeldsen

Project Manager at KAN

Dashboards from the booking at ForSea's site.

User-friendly site

We began by talking with ferry passengers to learn how ForSea’s customers would prefer to book their tickets. We then carried out user testing, followed by system and interface development.

Besides an intuitive structure allowing ForSea’s customers to find what they’re looking for; the site’s most important function is the booking of tickets. We therefore designed and developed an entirely new flow, making the ticket-booking process as smooth as possible. We integrated Hogia Bookit – a system made especially for ferry traffic – into the EPiServer for both ticket and freight booking, using PayEx as payment method.

Converting visitors into customers

Before rebranding, much of ForSea’s digital presence consisted of several microsites. The content was gathered, screened and moved onto a single site, with versions in Swedish, Danish and English. By structuring, re-writing and continually creating new, relevant content for the new site, visitors are converted into customers.

Laptop showing the search function on the site.
Phones showing ForSea's social media.

Engagement on many channels

To drive traffic to the site and strengthen both ForSea’s brand and relationship with their customers, we also created content for social media and newsletters, including offers, inspiration and travel tips.

One year on, the move was complete, with a new intuitive site, smooth booking system and content that both engages and converts.

We’ve had a good dialogue with quick feedback. KAN’s flexibility and competency have been valuable resources.”

Emma Svensson

Product Owner Digital at ForSea

Sun shining throught the clouds over the sea.

Curious to know more? Contact me.

Ann Gacek, Account Manager. Portrait.
Ann Gacek
Account Manager