E.ONB2B/B2C · Digital Experience · Integrated Marketing · Rent a Friend
E.ON’s ongoing transformation places high demands on their digital ecosystem. As a strategic and advisory partner, we guide them in the right direction, continually exploring new digital opportunities together.
The work we create
A close collaboration
Both E.ON and we at KAN understand that every single touchpoint shapes the overall experience. That is why we help them identify, build, and launch new digital services with a clear strategic direction and UX design that elevates customer experience. We also support with website content production, on-site resource augmentation and technical implementation when needed.
Public awareness film production
Everyone benefits from greater awareness of solutions that help us use energy in better, smarter ways. That’s why we’ve produced films that give both E.ON customers and the public a better understanding of the services E.ON offers. We’ve made films about a variety of topics, from how the electrical grid is built and developed to what to consider about the flexible energy market and how it works. The films all focus on providing a clear and easy-to-understand overview of what E.ON does.
Your creativity, expertise and solution-oriented approach have been valuable in our collaboration. Together with you, we’re achieving our vision of breaking down complex information about the electrical grid into smaller pieces that make it easier to understand and remember. I’m incredibly grateful for the commitment and professionalism you’ve shown throughout the whole project.”
Smarter digital services
E.ON’s digital services provide customers with the option of simple self-service; for example, switching an account to a new address, changing a payment method or simply keeping an eye on electricity use. We’ve supported E.ON in developing and improving many of the digital services available to their customers today by working across the entire process, from user research and UX design to copywriting and technical development.
Exploration – a project with an open mind
Our ongoing “Exploration” project is dedicated to investigating the potential of new ideas – without limitations and formal briefs.
We take inspiration from other industries around the world and apply them to E.ON. This can involve anything from small tweaks to existing digital solutions to suggestions for entirely new services or campaigns. All the ideas and proposals we present in this project must meet the criteria of providing new benefits to E.ON’s business, whether that’s providing a better customer experience, increasing customer satisfaction, improving conversion rates or increasing sales.
Content that engages
Together with E.ON, we continuously work to create content that drives traffic to their website. This includes ongoing review and development of content and structure for eon.se to improve both SEO and the user experience. Among the tasks we’ve completed, we’ve developed a new guide for conversion pages, making it easier for web editors to create pages that successfully generate sales. Some SEO-focused editorial pages we’ve collaborated with E.ON on have seen a 126% increase in visits and a 26% increase in session time.
KAN on site at E.ON
Under our “Rent a Friend” concept, several of our team members have been embedded on site at E.ON over the years, working full-time or part-time across various projects. A prime example: faced with a tight deadline, E.ON needed to migrate a vast amount of content to a new version of their CMS. Three specialists from our content team stepped in full-time to ensure the project crossed the finish line smoothly.
All three delivered outstanding work for us. Beyond bringing great energy and dedication to the job, their in-depth knowledge of AEM was a huge asset—expertise they not only put into practice, but also shared generously with the wider team. Truly invaluable.”
As the largest private energy company in the Nordic region, E.ON is driving the current energy transition by delivering 100% renewable energy and ensuring it is produced, used, and recycled more intelligently.
Looking for transformation that delivers real impact?
Curious to know more? Contact me.
