Duni GroupB2B · Brand Growth · Integrated Marketing
Duni Group approached KAN with a clear brief: to package their updated business and sustainability strategy in a way that clarified their strategic roadmap and the real value it creates. The communication also needed to elevate the brand as a whole. What we delivered was a unified concept that simplifies, explains, and builds lasting trust.
The work we create
The Value of Building True Understanding
A well-executed sustainability programme makes a genuine difference to both people and the planet. But the challenges are manifold. Compliance with evolving laws, regulations, and standards is mandatory. The external landscape must be continuously monitored, and value chains optimised. Diverse stakeholders need to see clear value from their own perspectives. Internal teams must be brought along on the journey—ideally becoming proud brand ambassadors.
Crucially, sustainability initiatives must always go hand in hand with commercial growth, as one cannot thrive without the other. To unlock the full value of their efforts, companies like Duni Group cannot simply do the work; they must articulate how they do it with absolute clarity.
Setting the Direction
Anchored in the established ESG (Environmental, Social, and Governance) framework, we developed written and visual material that made their 2030 strategy titled “Our Decade of Action”, easy to unpack.
Our approach? We used a set of core messages and a distinct visual motif as a cohesive narrative thread, crafting tailored messaging to engage each target audience across relevant channels and formats. Aligned with strategic targets, the communication now provides a clear sense of direction for where Duni Group is headed.
Clear communication builds trust. Trust builds strong brands.
Duni Group is doing exceptional work, and naturally, they want to share that story. But strategic communication is challenging. How do you build confidence among investors, inspire colleagues everywhere from Thailand to Dalsland, and clearly connect sustainability targets with commercial realities—all while keeping the message cohesive? Even compelling topics like strategy become difficult to digest when overloaded. We had to be concise. I think we found a smart solution where the client communicates a huge amount of substance—without overwhelming the audience.”
The Key Components
- Presentation assets featuring the strategic model and iconography
- Brand-building photography and motion assets
- Core messaging and web copy
- Employer branding film
- Corporate brand film
- Social media assets
- Digital asset library
Clearer Communication, Stronger Brand
The new material—with brand-building photography, video footage, and our new corporate film—captures our brand beautifully and has significantly strengthened our visual assets. The imagery from restaurant environments, paired with material from our paper mill in Dalsland, highlights the customer perspective, our industrial scale, and our colleagues across the group. Collaborating with the team at KAN has been both seamless and truly creative. We are delighted with the result.”
The Architects of Dining
Duni Group is a market leader in sustainable and innovative concepts for table setting, take-away, and food packaging. The group operates in 26 countries with production facilities in Europe and Thailand. Their 2030 strategy, “Our Decade of Action”, focuses on driving long-term growth while establishing the business as a trusted sustainability pioneer in the HoReCa industry.
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