CastellumWorkplaces to Long For
Castellum is one of the largest publicly traded real estate companies in the Nordics. They develop flexible workplaces and smart logistics solutions in attractive growth regions, with the goal of being completely climate neutral by 2030.
The work we create
Creative Concept: Love the Everyday!
For 81% of people, the workplace is crucial when choosing an employer. And Castellum has the offices, spaces, and workplaces that make employees love their everyday a little more. The long-term communication concept “Love the Everyday!” is about showing what an inspiring environment can do for the daily work life. Because when you think about it, it’s a place we spend a large amount of time at.
Finally…
So how do you capture the feeling of a workplace being just right? For our first brand campaign under the concept, we chose to do it with ordinary a-day-at-work situations: budget reviews, morning meetings, packed lunches, sales calls, looming deadlines. Situations most people with office jobs can relate to. With the twist that in a good office, it’s so much easier to enjoy the everyday. The idea was executed in films and still images with clear messages tied to the concept “Love the Everyday”.
From Start to Finish at KAN
The campaign needed broad reach, so we chose to produce assets that could be adapted for visibility in many different media: OOH/DOOH, social media, print, display banners, web. Our performance team also managed all setup, publication, and follow-up of the campaign. A great example that the competence to handle entire brand campaigns – from idea and concept to production and publication – exists in-house at KAN.
More Castellum:
Site and System Building
During 2022 and 2023 we helped Castellum build a new site from scratch, which effectively supports the entire customer journey and simplifies things for both tenants and site editors.
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