TrapetsThe vision: a future free from financial crime
Swedish-based Trapets uses tech expertise and knowledge from the finance industry to help businesses and organisations combat financial crime. For the past 20 years, they’ve developed and refined their platform to ensure their customers’ compliance with the Anti-Money Laundering Act and the Market Abuse Regulation, while streamlining the work required.
The vision? A future free from financial crime.
The work we create
A brand and website to grow with
Trapets is on a growth journey with their sights set on expansion beyond the Nordic region. To break into new markets, they needed to tackle challenges such as high competition and low brand awareness in new countries. So, we helped them create a brand and communication platform with greater clarity, a new visual identity and a new website to better support their short-term and long-term goals.
Implementing a major rebranding, developing a new communication platform and a new website, was a challenge. With the team from KAN, we managed to surpass all expectations, both in terms of the new brand platform, the creative quality and the website with a new CMS that we can really grow with. On top of all that, it was also an incredibly enjoyable collaboration with lots of laughs along the way.”
A pre-study set the framework
The first phase of collaboration with Trapets, as in all projects, was to understand their current situation, challenge and objective and set the project up for success. We interviewed key stakeholders and customers, analysed competitors and defined target groups in a pre-study. This gave us clear framework and made it easy to deliver creativity and quality in the rest of the project.
A workshop to bring the brand in focus
To create a solid, authentic and effective brand platform, we needed to understand the existing brand and what it meant to internal stakeholders at Trapets. So, we held an exploratory brand workshop where we reviewed the vision and mission, discussed the brand’s purpose and position, and explored its linguistic and visual expression. Then, based on a common vision and insights, we started the creative work.
A brand characterised by a strong purpose
We understood right away that Trapets is driven by committed employees and a strong sense of purpose. So, we channelled that driving force to permeate their new brand and communication platform. With a refined vision and mission, a new personality and tone, as well as a brand story, tagline and messaging, we positioned Trapets as a modern business with extensive experience and a strong and clear higher purpose.
A visual identity that energises
The new visual identity is based on forward movement, energising the brand and reflecting Trapets’ inherent drive and vision for a brighter future. The logo – based on the shape of a T – reflects the brand’s heroic personality and visualises the precision and protection that Trapets offers their customers.
A robust and easy-to-manage website
To communicate the new brand and offer effectively, Trapets also needed a new website. It not only had to meet high security requirements – it also needed to be reliable, easy to manage and user-friendly for both editors and the audience. The content management system Craft fit the bill as a modern, robust and fast platform with plenty of freedom for creating a customised structure. The result is a website that makes it easy to create converting, informative and brand-building content that adheres to the framework of the communication guidelines.
The advantages of Craft are that it is fundamentally a CMS and not a blogging tool. This gives us more room to work with reusable content. From tailoring how things are saved, to setting up a customised structure that creates added value – our customers get a faster, more flexible and efficient tool.”
Accessibility at the official level
To ensure user-friendliness, the website maintains 100% performance and follows the latest guidelines and best practices for web accessibility, according to Web Content Accessibility Guidelines (WCAG). This means we’ve considered factors such as contrast ratios for readability, usability with a keyboard instead of a mouse, accessible options for images and motion media, and much more.
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