Version 2.0 / 20-11-25

Visual Identity Guidelines

The following guidelines will make you understand how to handle fonts, colours and other graphic elements that connects to the KAN Brand. The Visual identity is a living document and should be challenged for future needs.

Logotype / Trademark

The KAN logotype should only be used in black or white depending on the best readability for the chosen background colour. Respect the spacing around the logo.

Symbol / Trademark

The symbol could be used as a responsive variant of the logotype (wordmark) when it gets hard to read in smaller sizes. The symbol can be used as a design- or branding element where the logo feels too repetitive, such as in footers, newsletters or as a favicon. It is constructed from our wordmark using the characteristic ‘K’ combined together with a circle. Since the symbol doesn’t consist of the full KAN wordmark it should not be used as the only sending trademark in external communication. The symbol should only be used in black or white depending on the best readability for the chosen background colour.

Typography

Typography is a foundational pillar in our identity. KAN’s dynamic, high contrast use of typography is fundamental in building a strong and recognisable brand.

Colours

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Graphic Guidelines | Quick Overview

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