Region Skåne’s mission is to work for health, sustainability and growth in Skåne. This covers healthcare, public transport, developing trade, culture, infrastructure, land-use planning, as well as environmental and climate issues.
The work we create
One of our major commitments is an ongoing relationship with the Department of Regional Development, which we fulfil as both a strategic and operational partner. We work closely with Corporate Communication at Region Skåne with a common plan, weekly meetings and many ongoing campaigns. Examples of our work include a communication on protecting Skåne’s coasts from erosion, how Skåne’s municipalities can co-operate on infrastructure planning and much more.
I’ve worked closely with KAN and can say they have a deep understanding of my reality and needs. KAN provides me with both long-term strategic support in the form of senior consultants and quick turnaround when we need to produce more urgent communication. The fact that they have so many resources all gathered under one roof is a huge advantage.”
Within the scope of regional development, we’ve launched a major campaign for promoting existing and new cycle paths in Skåne during 2019 and 2020. The goal is more people using cycle paths, but also inspiring municipalities to continue working towards an overall growth in cycling. The campaign uses social media channels, contests, competitions, ads, events and always-on content for social media.
Invest in Skåne – global campaign for the computer gaming industry
Together with Invest in Skåne, we launched a campaign to attract the global computer gaming industry to the Öresund region. This included communication strategies, a 60-second campaign film and content for Greater Copenhagen’s campaign website.